Projects
I think. I write. I design. I build.
I have built many things. I can't actually stop building things. It used to be a real problem. I don't see it that way anymore.
These days they all circle the same questions from different angles, and they feed into each other.
Aside from the work on this site, here are the ones you might give a fuck about.
Signal Project
Everyone's using AI to produce more. I wanted to know if it could be used to be more — to think better, build stronger ideas, and say them more clearly, without the voice flattening into everyone else's.
MySignal is what came out of that. It installs in your own AI workspace and reads from documents you own — your worldview, your values, your voice — so the thinking stays yours. Feedback is the community around it, because people are the part that can't be installed.
[MYLS_JOURNY_MN]
Creative works made with generative tools.
What happens when something that has lived collides with something that hasn't. It began with a spoken word piece and a song generator. People were moved to tears. The machine hadn't felt a thing.
So if the feeling is real, is the song?
Unaserism
A philosophy with a prophet, scripture and a practice, built to be mocked and remixed the moment it hardens into doctrine. It is about carrying the weight of being alive without being crushed by it, and laughing while you carry it.
It is also a genuine experiment in whether a belief system can be constructed in the open, with the contradiction left in rather than papered over.
Better to just go and look.
Brand Architect
Businesses came to me for content but had no idea what they were saying and to who. So I built a tool to run that conversation properly — the same process my clients went through at my agency, rebuilt so anyone could run it themselves.
You're too close to your own business to see what makes it different. When something asks the right questions, you find out who you're for, what you stand for, and how you sound. In your words.